Loja, the owner city of a large number of attractive and exuberant vegetation, a plentiful fauna and a big variety of cultural manifestations in the areas of arts and letters, traditions and customs, civil and religious architecture, ethnography and gastronomy, strengthen with the traditional hospitality of its people for national and international tourists.

People’s great religious devotion makes Loja a protagonist of the biggest pilgrimage in Latin-America. The sanctuary of the “Virgen Del Cisne” is located one hour and thirty minutes far from Loja city. This sanctuary has a religious art museum located in a big underground of the Church.

This international fair is one of the oldest of Latin – America, it takes place every year from September 1st to 15th in the fair complex, where a lot of business people get together, arts,  industry, the cultural interchange between people from the North of Peru and the South of Ecuador, more information: in the webpage of the Ilustre Municipio de Loja.